Content Contribution, Moderation and Approval policy (CMAP) Content is contributed by authorized contributors in a consistent fashion to maintain uniformity and to bring in standardization. In order to present the content as per the requirement of the viewer, and to retrieve the relevant content efficiently, it is contributed through a Content Management System which is web-based. Once the content is contributed it is approved and moderated prior to being published on the website. If the content is rejected then it is reverted back to the originator of the content for modification.